“Parents don’t work bankers hours anymore”
An innovative Child Care center in Elkhart, Indiana is opening ot cater to busy parents. They will be open 22 hours a day, Monday through Saturday and they won’t charge extra for late night or early morning child care.
“Parents don’t work banker’s hours anymore,” said Jennifer Fisher who is starting up Foundations Child Care as a not-for-profit business. “With the service industry, the medical professionals and just the factories in this area, we really need an option that meets the needs of everybody in the community,” she said.
The center is open from 4:00 am Monday morning to 2:00 am Sunday each week. Regardless of what time you drop your children off, the rate stays constant. This innovative program offers a full-time program of fifty hours per child, per week, to be used in anyway the parents see fit. There are part-time options available as well. ” There’s no penalty for using early morning or late night care. Saturday care is the same price as Friday care," says Fisher.
Necessity is the Mother of Invention
Fisher is a mother. She said she’s struggled with the time constraints–and excessive costs–of most daycare facilities. So she though something needed to change. “We’ve decided instead of penalizing the families that are going to work, that we would offer a little bit of a different approach,” said Fisher. That’s thinking outside the box–forward thinking that might make a difference in your approach to business as well.
What strategies have you seen that have worked in your market place?
